Hey Reader — it's Joe (Niche Campus) Google's "helpful" content update (HCU) has worked its magic. We're now in the middle of a spam update and a core update, simultaneously. Most post-HCU impact has already been felt for bloggers and site owners. It was pretty harsh for a lot of us. There has been plenty of talk and opinions about what Google is actually considering from this latest update. Now that the dust has settled... I think it's a good time to tell you what I think are the three key...